The Brief

Launched a tactical advertising campaign for Falconcity of Wonders by using the newest media vehicle in Dubai City. With a vision to create a new wave of awareness, for the brands ‘Western Residence’ featuring their key villas - Aegean Villa, Santa Fe Villa and New World Villa.

The Creative Solution

The campaign’s idea focused on appealing to women was executed after a well thought-out plan backed by research data of how UAE women play an important role as the decision makers in buying their dream home. The concept using the Dubai tram also centers on the fact that it runs across one of the most sophisticated, upmarket areas of Dubai which hosts a lot of high-end consumers, expats and business personnel, who formulate the vital legion of the brands audience.

The Outcome

High visibility for the brand using a fresh approach in a highly cluttered media scenario and a good response to the villa sales.