The Brief

To create a print campaign that captures attention of audience, highlighting strengths of the brand Emirates glass.

The Creative Solution

We created visuals that showcase Emirates Glass superior qualities and features in comparison to other brand glass in engaging way. Through ‘spot the difference’ game concept, we tried to engage audience in recreation manner and highlighted product truth, and brought differentiation from the competition.

The Outcome

The campaign successfully created buzz about advantages of using Emirates Glass and generated sales inquiries, thus boosting sales levels of the products.