The Future of learning
GEMS Education
IndustryEducation
The Brief
GEMS American Academy is a top level American curriculum based on the United States Common Core State Standards. GEMS Education was opening their first academy in Qatar and was looking at 200 enrolments for the first year prior to the launch.
The Creative Solution
An integrated communication approach was designed in two parts; first to create awareness of GEMS Education focusing on the key offerings and USPs in Qatar with the help of teaser campaign followed by a launch campaign which highlighted how GEMS Education is a stateof- the-art center of inspirational learning.
The Outcome
This integrated campaign, along with mass visibility across Qatar helped fortify the brand launch in the country reaching their desired enrolment goal and securing substantial admissions for the following year thus increasing enrolments and brand awareness in the region.
Verse Communications Ltd
London - United Kingdom
Registration No: 9109620
206 UPPER RICHMOND ROAD WEST, EAST SHEEN, LONDON, SW8 14AH