The Brief

To develop a comprehensive campaign to launch the boutique hotel and highlight the new brand identity.

The Creative Solution

Based on the understanding of the characteristic intimate and homely ambiance of the boutique hotel, the creative team developed a youthful, lively and modern themed campaign based on stylistic elements from the hotel’s design, ambiance and colours.

The Outcome

The campaign successfully launched the HUES Boutique Hotel, which resulted in an increase in footfall and awareness on the colourful experience offered.