The Brief

To launch Falconcity of Wonders, the ambitious real estate development from Salem Al Moosa Enterprises, with an effective print campaign that incorporates the unique concept of the project.

The Creative Solution

Highlighting the enormity of the project and the various wonders from around the world that it would bring together, the team created a campaign more in tune with its size and scope. Featuring the headline ‘One VISA is all it takes’, the print campaign focused on how one could experience the whole world by being at the Falconcity of Wonders. The ads were then adapted to brochures and leaflets, created to look like passports with one visa to all the wonders around the world.

The Outcome

The campaign was successful in highlighting the uniqueness of the Falconcity of Wonders project. The campaign also helped garner more enquiries for investments. The passport brochures providing one visa to all the wonders around the world also created an instant PR buzz.